Vice President of Marketing

US-CA-Rancho Dominguez
2017-1019

Overview

The Vice President of Marketing is responsible for setting the strategic marketing direction and procedure for Diamond Mattress.  The VP of Marketing will be responsible for the execution of core marketing functions and the strategic positioning of the Diamond Mattress brands. The VP of Marketing must be able to effectively promote and advertise their responsible portfolio while aligning local social and digital marketing plans and execution. Ideally, this Executive should bring senior-level experience and possess a successful track record with proven results in the consumer goods, E-commerce, retial or a relevant industry.  Our ideal candidate will produce new and innovative ideas and implement sound strategies and tactics that will maximize Diamond Mattress's portfolio’s fullest potential, increase customer traffic to the restaurants, and ultimately fuel an increase in overall sales and revenue.   

Responsibilities

• Lead the company’s marketing and strategic planning for Diamond Mattress, ensuring that all marketing functions and activities are carefully aligned and support the company’s well-defined creative vision and direction.
• Work in tandem with the Sales Director to develop overarching digital marketing strategy and approach, inclusive of social media, SEO/SEM, email marketing and web development. 
• Utilize and monitor promotions, advertising, media planning, consumer research, multi-tiered communications, traditional and social media tools and all other relevant marketing activities to reach various target audiences in the most effective manner possible.
• Working with Senior Management, develops and implements a long-term brand positioning, designed to increase incremental guest counts.
• Play a central role in coordinating company’s resources in Operations, Purchasing, Product Development and Training to support brand positioning, advertising and marketing initiatives.
• Prioritize and oversee research initiatives to identify, translate and apply consumer behavioral feedback and market trends to implement effective promotions.
• Build and lead a small team of marketing professionals responsible for the successful execution of the company’s marketing plans and initiatives.
• Ensure marketing efforts translate into measurable financial results through increased customer visits and overall revenue growth.


Qualifications

• BS in Marketing or Business, Communications or other related discipline with an MBA or advance degree preferred
• Minimum 10+ years of progressive experience in consumer goods.   
• Progressive executive career track in brand management and innovation, traditional and digital media, merchandizing, ecommerce, promotions and communications.
• Experience balanced in strategic planning and execution - a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully implemented.  
• Able to make informed business decisions; remain result-oriented when tracking the linkage between marketing techniques and measurable financial results.
• Preferred personal characteristics include a highly professional, positive attitude, self-motivated, flexible, ethical demeanor, and well-developed interpersonal skills.
• The ability to travel as necessary to support current and future growth.

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